Game's Virtual Sales Not Materializing
Posted on: Saturday, 14 July 2007, 09:03 CDT
Four years along, product sales on virtual-reality Web site Second Life have not become reality.
Marketers originally thought it would be easy to sell virtual-reality goods to site's computer-savvy users, but now many are closing down their virtual storefronts, the Los Angeles Times said Saturday.
The Second Life storefronts of Best Buy and Sun Microsystems stand empty, and hip retailer American Apparel has closed its down completely.
The relatively small number of people using the site at any given time -- usually about 30,000 -- and the ever-present possibility of virtual attacks could be driving sellers out of Second Life, the newspaper reports.
Such online presence does offer some companies the possibility of seeming more cutting edge, but there are several similar sites they could choose.
The site allows users to take on an identity, interact and conduct business in a computerized virtual world spending a virtual version of real money.
Source: United Press International
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