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Photos: Virtual World Lets Players Get Real: 'Idea Summit' Brings in User-Generated Content

Posted on: Tuesday, 2 December 2008, 05:00 CST

NEW YORK, Dec. 2 /PRNewswire/ -- The Fashion Fantasy Game (www.fashionfantasygame.com) is responding to overwhelming player interest by allowing user-generated ideas and concepts to be integrated into game play. Organized as an "Idea Summit," it's all part of their outreach programs giving players real input and continuing to distinguish this fashion game as a leader in interactive game play.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/rlillytuckerwear/36252/

At the Fashion Fantasy Game, the first virtual world that teaches kids about business, players are now being given the opportunity to impact the game play in their virtual world. The "Idea Summit" is where user-generated original concepts will be presented and be selected to be part of every user's experience.

Starting December 1st, www.fashionfantasygame.com, will invite VIP players to decide what, in their opinion, is missing from this fashion game and share that idea in the form of a self-made design or a scanned photo. A panel of industry experts will judge the designs with winners promoted throughout the site, and winning designs named after their designer and integrated into the game.

This "Summit" makes the Fashion Fantasy Game the first online fashion game to drive user experience from direct player impact -- making players feel a deeper connection to the product and demonstrating the game's commitment to boosting their self-esteem. The idea of building personal, emotional connections between audiences and brands is finding expression in the marketing of everything from Dove Soap to Nike footwear. "If advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on," according to Beth Uyenco, global research director at Microsoft Advertising.

Fashion Fantasy Game players are a dedicated and devoted audience, spending an average of sixteen minutes in each session. "We want our players to know that we are encouraging this passion," confides Nancy Ganz, Founder and CEO, "and that they can have an impact on their product."

For additional information on The Fashion Fantasy Game, contact Nancy Ganz at Nancy@rlillytuckerwear.com, or visit www.fashionfantasygame.com

The Fashion Fantasy Game (www.fashionfantasygame.com) is a safe and secure virtual world that teaches kids about business through role-play. The aim of this fashion game is to add value to the online experience by encouraging productive peer-to-peer communications, confidence building and learning.

SOURCE The Fashion Fantasy Game

Source: PR Newswire

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